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Jessica Tutton – Facebook Ad Launch Formula Download

Here’s what’s included:

• 12 training modules with video tutorials to help you master Facebook Ads

• Step by step launch strategies, to help you sell your course with live launch events

• Ad copy formulas developed with help from my specialist copywriter.

• Easily editable templates for ad images and videos

• Private Facebook Community group

• 3 bonus LIVE trainings

• BONUS 1:1 60 minute coaching call

MODULE 1: YOUR LAUNCH FORMULA

In this module, we’ll piece together your unique launch plan.

We’ll use checklists and workbooks to help make your launch less stressful and more profitable.

From creating your pre-launch lead magnet, right through to writing your sales emails, I’ve got your back.

Here’s what you’ll learn:

• How to map out your launch calendar
• How to plan your pre-launch period, including creating your pre-launch lead magnet and email sequence
• How to choose your launch strategy (webinars v challenges), and all the critical elements that need to come together to host a high converting launch
• How to plan your sales strategy and create the content to sell your course with confidence

MODULE 2: FUNNEL SUCCESS

In this module, you’ll design and create landing pages that’ll have a conversion rate of 70% or more.

Because It doesn’t matter how great your Ads are, if your landing pages aren’t converting, you can’t generate leads.

Here’s what you’ll learn:

• My simple landing page design that converts at more than 70%
• How to create your landing pages and thank you pages using LeadPages
• What a thank you page is, and how it can help quickly build the know, like and trust factors

BONUS: I’LL ALSO TEACH YOU HOW TO USE YOUR THANK YOU PAGE TO SELL A SMALL OFFER THAT PAYS FOR YOUR ADS. BECAUSE TURNING YOUR NEW LEAD INTO A LOW-COST BUYER MEANS THEY’RE 10 TIMES MORE LIKELY TO PURCHASE YOUR COURSE LATER.

MODULE 3: THE FOUNDATIONS OF ADVERTISING

In this module, you’ll meet Facebook Ads.

This is a crash course for Facebook advertising newbies and I’ll teach you *only what you need to know* to map out your Facebook Ad Strategy.

Here’s what you’ll learn:

• The foundations of the advertising: campaign objectives, pixels, targeting and more
• All about split testing and how you’ll use it throughout your launch to achieve the lowest cost per lead
• How to set up your Business Manager and Ads Manager

Psst: It’s only two 30-minute sessions! Yay! And I promise I won’t bore you with anything you don’t NEED to know.

MODULE 4: DOMAIN SET-UP & VERIFICATION

In this module, you’ll learn how to set-up and verify your domain with Facebook to comply with the Apple IOS14 changes.

In this module you’ll learn:

• Creating a custom domain
• Verifying your domain in Facebook using DNS settings
• Verifying your domain using Meta-Tag Verification.

MODULE 5: PIXELS & EVENTS

In this module, you’ll learn how to create a pixel and configure your events so that you can track & optimise your campaigns.

This includes:

• Creating and installing your pixel
• How to test your pixel & tracking
• Creating custom conversions & standard events for tracking

MODULE 6: SCROLL STOPPING MEDIA

In this module, you’ll create your Ad images & videos for the newsfeed, IG stories & IG reels.

Here’s what you’ll learn:

• How to create your Facebook Ad graphics using the EASIEST tool in the world, Canva
• The best & easiest way to create videos that will instantly reduce your cost per lead.
• What you should be split testing in your images
• How to access my templates in Canva for you to edit to make your own

MODULE 7: COPY THAT CONVERTS

In this module, you’ll get the exact secrets to writing compelling copy that connects and converts your ideal clients.

Here’s what you’ll learn:

• How to get into the mind of your ideal client
• How to use your story to connect with your dream leads
• What you need to include in your Ad to make your client WANT to sign up to your email list, challenge or webinar

MODULE 8: TARGETING DREAM LEADS

In this module, you’ll set up all your target audiences in the Facebook Ads Manager.

Here’s what you’ll learn:

• Who to target, and when, throughout your list building, launching and course sales period
• How to set up your retargeting
• How to create lookalike audiences
• How to target dre…